SCIFI - Supporting Circular Initiatives in the Film Industry

The film and media sector is going circular

With more than 8,300 FTEs and a turnover of over EUR 2 billion, the audiovisual sector is an important creative and economic driver in Flanders. The Vlaams Audiovisueel Fonds (VAF, Flemish Audiovisual Fund) wants to anchor the circular economy in the film and media sector through the SCIFI. The aim is to inform the broad audiovisual sector and to encourage it to start working in a circular manner. We focus both on those who make films and on those who show them. We develop specific pilot projects, regularly bring together a network of exhibitors, and focus on impact measurement. We want to close local recycling loops and promote alternative forms of consumption. The focus is on set construction and furnishings (Kringverhuur; recycling rental), drinking water (Robinetto and BOXrentals) and events (MOOOV film festival). KU Leuven is responsible for providing scientific support and quantifying the environmental benefits. The project results have a specific economic application and inspire the broad audiovisual sector in Flanders and beyond.