Research how fashion companies can put more effort into textile longevity
The REuse in style Lab investigates how to extend the lifespan of textiles and put more effort into reuse. Quality is always at the forefront and this is guaranteed by close cooperation with fashion companies that are leaders in the circular economy.
The textile industry is one of the most polluting sectors in the world. Litres of water are consumed for raw materials, dyeing is still largely done with chemicals and at the end of their lifespan fabrics are often thrown away. Fast-fashion dominates the market, meaning clothes often have an even shorter life cycle, are quickly replaced and generate a lot of waste.
To address these social and environmental issues, the REuse in style Lab aims to develop knowledge around designing for longer life and reuse. The starting point for this is quality and perception of quality as an important variable to achieve behavioural change.
The Living Lab is done in close cooperation with fashion companies that are leaders in the circular economy. The aim is new design insights and demonstrations that can be used immediately by the broad fashion sector and by (new) circular value chain partners.
PartnersFlanders DC, Studio AMA, Entusia, Retail Concepts, Claes Retail Group, Ecover Co-ordination Center, MaDe, De Kringwinkel Antwerpen