Getting up and having a cup of coffee seems the most normal thing in the world. But before coffee ends up in our cup, it has already travelled an entire journey, from primary raw material to ground coffee in the packaging. Many consumers, but also companies, have little insight into this entire chain.
With Nyala Blue, we want to use blockchain technology to create a technological platform that makes it possible to follow, measure, validate and valorise a product and its impact throughout the supply chain.
Thanks to that platform, companies will be able to follow in near-real time the ecological impact of the production, distribution and sale of their products: CO2, nitrogen, water consumption... This information can be used in the B2B market, but also communicated to consumers. It offers the possibility to effectively translate the sustainable policy of a company into sustainable purchases, without guesswork.
On the other hand, for consumers, this technology could mean that with just a click on their smartphone, via the QR code on the coffee packaging, they will soon have a clear view of the entire chain that their coffee has gone through, who made their coffee and how much they earned in the process.
Partners Howest, Ray & Jules
This project is sure to last, even after the subsidy process. At the moment, a lot of new collaborations are planned and we have reached our first customer. Discussions are also underway with new investors.