HNST

Fair Circular Jeans

HNST (pronounced Honest) will be a circular clothing brand that will make new jeans products based on recycled denim.

Source: Stadslab2050

Antwerp resident Tom Duhoux has conceived the plan to produce the most sustainable jeans in the world. He wants to collect used, worn-out jeans, recycle them and combine them with another fabric to make new pants, vests and sturdy salopettes. It would be the first jeans ever made from 50% recycled denim.

Together with some partners, HNST succeeded in developing a yarn from old jeans and Tencel©, a residual product from wood processing. From yarn, which will be made in Flanders, the new jeans fabric will be woven which will then be turned into garments.

The fashion industry is a very polluting industry. Not only during the production, but also in the use of clothes something is wrong: clothes are thrown away faster than ever, often even unworn. Half of all Flemish clothes would end up in the residual waste without a trace.

For HNST jeans is the textile product par excellence that unites all the challenges in the field of labour and environment. Just think of water and energy consumption, chemical (dye) substances and all too often appalling working conditions.