Despite alarming reports of pollution and contamination, the fashion industry continues to turn raw materials into waste at a rapid pace. Online and offline shops are flooded with fashion items, often neither designed nor made to last, while raw materials are becoming increasingly scarce and expensive. Moreover, this linear economy no longer offers room for interaction between designers, makers and wearers, which results in generic products without any connection to the local context or identity.
With the project Custom Territory, Luca School of Arts wants to change that system. In collaboration with Mia-H, The School and Ambiorix, we designed the Custom Territory manifesto: an agreement between fashion makers, designers and wearers from Limburg to no longer import fashion products, but to create them themselves.
As an experiment, we want to decentralise the globalised shoe industry into local 'territories' where we can close the circle between designing, making and wearing. We have designed some prototypes of a circular trainer based on local knowledge and raw materials.
In the first place we want to raise awareness: break the linear pattern by making makers, designers and wearers aware of the potential of a circular model. Therefore we developed a film, a production method and a case study.
LUCA School Of Arts
Partners MIA-H, Ambiorix
Our ultimate ambition is to develop a decentralised network of 'custom territories' in which each 'territory' develops its own custom creations, designed and made to repair. We are currently preparing a dossier to launch a European Custom Territory network, in collaboration with the Netherlands and Portugal. In this context, we are exploring how to reinvent the shoemaker as a place and a craft in order to close the circle between design, production, retail and repair.
We would also like to develop a Custom Territory flagship store. That is a place where potential wearers can enter the design and manufacturing process of a shoe. The goal is to create an experience that establishes a lasting connection between designers, makers and wearers. This place can serve as a living lab where the technological, economic, cultural and ecological impact of customised design and production is investigated.