Circular Revive urban neighbourhoods

Experimenting with circular greenery and water and circular demolition

As a project developer, Revive coordinates the entire chain of a building project, from demolition and renovation to the final product. This gives us the opportunity to deploy various sustainable strategies. Together with our partners, we focus on efficiency improvement, so that we can reduce our consumption of raw materials and minerals. This is done both during the demolition phase and during the subsequent renovation and construction phase. Together with our architects and engineering firms, we try to design projects that reuse what is possible and make an effort to upcycle a used product.

We want to create a real sustainable impact, and do not want to use circular applications as greenwashing. That is why we think it is important that an application is right in all respects before we implement it. Of course, this requires the necessary research and experimentation. With this project, we can combine our knowledge from various projects, expand it with external expertise and experiment even further.

In the first part of the project, we mainly explored the circular network through seminars, workshops and consultations with others. We organised our own workshops and consultations with, among others, local residents, architects, contractors, OVAM, the Flemish Environment Agency, etc.

The second part was dedicated to concrete experimentation with circular applications on existing Revive sites: Saffrou in Oudenaarde, the Agfa site in Edegem, Komet in Mechelen and Cinoco in Brussels. We investigated the reuse of drainage water on brownfield sites, the implementation of façade panels and floor gratings, the recycling of primary materials from concrete rubble, and so on.

Revive NV

Partners 300 Bomen voor elke Gentenaar, Drees & Sommer



  1. Reuse of drainage water has only a limited impact. There is a need for an overview of urban locations where drainage water can be discharged with a positive impact on drought control.
  2. The upscaling of the innovative technique of grinding concrete debris into primary materials is slow. Perhaps it is more interesting to focus on further reducing the footprint of primary cement.
  3. Material passports, with information about the origin of materials, will become just as important as energy certificates. We can use them to make our construction projects more transparent and make buyers more responsible for their choices.
  4. The test cases with moss mats (in cooperation with 300 BOMEN) are very promising. We are looking forward to several applications of moss blankets, both horizontal (flat roofs) and vertical (fences and walls), with recovery of the used rainwater.


  1. Opting for a circular approach requires a greater investment of time. The willingness of the architect and client to work with circular materials is already a very important starting point, but ultimately things go smoothest when all partners in the process are on the same page.
  2. Time management is a challenge for every research project. Everyone is motivated to experiment with new techniques, but at the same time, other ongoing projects require so much time that it does not always get priority.
  3. In circular construction, certain choices have to be made very early on, sometimes during negotiations on the tender dossier. At that point, however, there is too little insight into which (circular) materials will be available for reuse during construction so many months (years) later.
  4. Charge books are also a challenge when sales start early in a project. For example, the client expects a specific colour of tiles or a certain type of door, which may not be available later in a circular depot.


For us, the end of this project certainly does not mean the end of our research into more circularity. On the contrary, we are convinced that it will play an increasingly important role in demolition, renovation and construction projects and that circular construction will become the new normal in the future. Therefore, we will continue to include specific expectations in the contracts with our contractors, subcontractors and study firms. The gaps that still exist in the system today will disappear over time and we will literally and figuratively do our circular bit.

In the course of the project, two new funds have also been set up to finance our projects. Investors are showing more and more interest because of the sustainability story. The corona crisis has accelerated a number of trends, such as the tendency to invest in ESG-rated investments. Investors nowadays also choose us because we create ecological and social added value.