Working on Circular Office Design: Upscaling

Tuesday 7 January 2025

As part of the Interreg North Sea project ‘CEO’ (Circular Economy Office), a wide range of stakeholders are exploring how office design and furniture can become more circular. During the first CEO event held here, four engaging brainstorming sessions took place. Participants discussed: The New Way of Working, Ecodesign, Upscaling, and Circular Business Models. This article shares their thoughts on the topic of ‘Upscaling’.

Many circular pioneers—both start-ups and established companies—are already working on circular office design. However, to truly make an impact, these efforts are still happening on too small a scale. So how can we engage more organizations and individuals? What needs to change on the demand side, the supply side, and from the government? These were the key topics tackled in the discussion, guided by three central questions. Food for thought… and action!

1. Are you noticing increased demand for circular office furniture?

There seems to be a tipping point. More and more companies and organizations are recognizing and embracing the benefits of circular office furniture. Government initiatives—such as the federal buy-back scheme and sustainability requirements in public procurement—are also helping to stimulate demand. Of course, price remains an important factor in purchasing decisions, but sustainability is playing an increasingly influential role. People are becoming more aware of the indirect environmental costs.

2. Which target groups are showing growing interest?

  • Organizations and companies: Procurement officers, HR managers, facility managers, and sustainability managers are increasingly involved in promoting sustainable practices, which is driving demand for circular office furniture.
  • Private individuals: More and more individuals are showing interest in sustainable solutions such as furniture repair and reupholstering.
  • Service providers: Circular design is gaining recognition among interior designers, and with the introduction of the CSRD legislation, business consultants are also increasingly interested in circular practices.
  • Educational institutions: Circular principles are starting to make their way into curricula. This will help the next generation of professionals embrace and promote circular practices.

In general, emerging regulations—such as the Right to Repair legislation and the Corporate Sustainability Reporting Directive (CSRD)—will encourage organizations to take sustainability and circular practices more seriously.

3. What’s still missing to truly scale up?

It’s clear that work needs to be done on several fronts. For instance, the government can play an important role by awarding higher scores to sustainable/circular solutions in tenders. Another challenge is the measurability of circularity. This makes it very difficult for procurement officers to compare solutions. There are also logistical challenges in closing the loop: getting materials back to producers for reuse or recycling requires efficient logistics.

In some cases, external funding could provide the push needed for scaling up, but too few investors are familiar with circular models. An additional challenge is that the value of circular solutions is difficult to calculate. Furthermore, the legal framework remains unclear, with many gray areas. Finally, participants noted that circular products and services are still too unknown to the general public. Education, awareness campaigns, and fostering a culture of sustainability could change that.

So, there’s still plenty of work to be done. The foundation is there. Understanding is growing. But urgent additional initiatives are needed to truly scale up.

And what do you think? Does this topic interest you? Would you like to help build the circular economy in Flanders, particularly in the area of ‘circular office design’? Follow the European CEO project (Circular Economy Office): sign up for the CEO newsletter to stay informed about events and initiatives.

Following the success of the first stakeholder event, we continue our efforts within the CEO project to build a stronger network and foster innovative collaborations. This event offers a unique opportunity to share your expertise, make new connections, and actively contribute to a circular future.

Vlaanderen Circulair, WOOD.BE, Kringwinkel Antwerpen, and ONBETAALBAAR warmly invite you to the second Flemish Stakeholder Event within the framework of the Circular Economy Office (CEO) project. This event is a crucial step in our shared ambition to strengthen circular strategies and anchor and scale circular office practices in Flanders and beyond.

The event will take place physically on Friday, February 28, 2025 from 9:00 AM to 1:30 PM in Brussels, near the North Station.

 Sign up for the event > 

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