A more circular economy goes hand in hand with a more sustainable use of materials and products around us, but also of energy.
That is why the city of Roeselare, in collaboration with Test Aankoop, wants to give its residents the opportunity to participate in a group buy for roof and cavity wall insulation. In order to draw extra attention to this action and to stimulate as many people as possible, we organised the attic clearing action Zolderdebolder.
The idea was simple: everyone who took part in the group purchase to insulate their roof received help from the city to clear out their attic.
All discarded materials were collected free of charge and separated into reusable and non-reusable. Reusable materials were given a second life on a 'Geefplein' or were upcycled. For the 'Geefplein', we developed a method whereby certain target groups were given priority. In this way, the reusable material reached the people who benefited most from it.
All these actions not only stimulated the group buy for insulation, but also gave the residents extra insight into the concept of the circular economy.
Partners VOC Opstap, Buurt en Co vzw, MIROM, De Kringwinkel Midwest, ONBETAALBAAR, Test Aankoop