The Woody Group wants to use raw materials more efficiently and responsibly in the future. Moreover, the company also wants to take more responsibility for its products once they are put on the market. This is why The Woody Group is looking for an innovative business model, in which their brand of pyjamas can be incorporated in the circular process after their first life. The Woody Group is starting a partnership with Sibille Diederichs GCV for this purpose. Both partners are bringing their know-how together to design, implement and analyse a circular trajectory for Woody Pyjamas.
To this end, they are setting up a pilot project together consisting of:
a collection operation;
a sorting process;
direct reuse through charities;
upcycling to new products;
recycling by fiberisation.
The Woody Group involves consumers, social economy organisations and textile industry companies in order to create a strong, closed material recycling loop. At the end of the pilot project, conclusions on optimisation of the system, design, reuse, return logistics and upscalability will form the basis for innovative circular entrepreneurship in the fashion sector.