If we want to switch to a more circular economy, it is crucial as a city to maximize the support for circular thinking among our citizens. Therefore, the City of Mechelen wants to start an awareness and action campaign called Stroom. The goal is to eventually have all Mechelen citizens, even those who are not immediately climate active or who are awake to sustainability, consider the sharing and repair of materials as the norm.
In preparation for that campaign, we launched a neighborhood survey in the Bethaniënpolder-Auwegemvaart neighborhood. The inhabitants of that neighborhood have a very diverse socio-economic and cultural background, and are the ideal reflection of the population of Mechelen.
We used a whole range of methods to reach as many people as possible, especially those who do not actively participate in a participation project. For example, in collaboration with community work, the school and social organizations from the neighbourhood, we organized workshops tailored to different target groups (young people, mothers with non-Flemish origin, etc.). Home visits, an online survey, diary studies and festive activities also made connections and allowed us to immerse ourselves in the social fabric of the neighborhood.
In the research, we avoided as much difficult jargon around circularity as possible, but simply asked people how they wanted to make their daily lives easier, and their neighborhood more enjoyable. We documented residents' desires and needs across several themes: energy, water, clothing, food, housing, mobility, leisure, material consumption and waste.
Thanks to this research, we discovered that the majority of Mechelaars actually already desire more local food production, less food waste, and more recovery and sharing initiatives.
Partners Studio Dott
Mechelen would like to conduct further research on how to lower the current barriers to more circular thinking given up by residents. It is important to be able to adapt the consumption behavior of the critical mass.
This neighborhood research already forms a solid basis for the design of our action plan on citizen involvement in the transition to a more circular economy. We will tackle this transition together with the people of Mechelen and the many existing circular citizens' initiatives.
The lessons learned from the project will now be taken up and disseminated in the CECI project (Circular Economy Citizen Involvement), thanks to European funding from Interreg Europe.