Most women wear their wedding dress only once, after which the garment may disappear into a box, closet or attic space somewhere for the rest of its life. The same is often true for gala dresses. This is a great shame for a dress that has cost a lot of money (and resources), especially when you consider how many new dresses are sold every day.
With this project, Real Brides asbl would like to find a sustainable solution to that problem. So we started a bridal shop where people can donate their wedding dress or evening gown, after which we sell it at more democratic prices.
We have three objectives. First, we want to offer wedding dresses and evening gowns a second (or even third) life for ecological reasons. Secondly, we want to offer women who cannot afford a dress a chance to still find that one dress this way. Thirdly, we want to further support women in difficulty, which is why we donate 60% of our proceeds to Think Pink, ANBN, Cherut and Mothers for Mothers.
Specifically, our organisation works as follows: we receive a dress in the form of a donation, with the donor choosing the charity that will receive a share of the proceeds. We then have the dress cleaned and offer it for sale through our webshop. We also have a self-appointed boutique where people can try on dresses.
Partners Droogkuis Voss BVBA, Think Pink, Cherut, ANBN, Moeders voor Moeders, MRFG, Kanape
This project is definitely here to stay. We have moved to a new location, are buying more dresses and also attracting more and more customers. Given the success of our story, we hope to employ someone in the future. Until now, our non-profit organisation worked exclusively with volunteers.
To grow further and get more brand awareness, we would like to start additional activities such as photo shoots with our dresses, and are looking forward to collaborations with big brands or designers.
Furthermore, we remain strongly committed to raising ecological awareness. In the future, we hope to convince more and more women to look for more eco-friendly alternatives such as second-hand clothes for their wedding.