CMAF: financing circular materials differently

JUUNOO makes system walls that can be placed and repositioned endlessly. A good circular product, because by making spaces easily reorganizable, you can let them grow along with changing needs and functions. Yet JUUNOO and other circular products are still chosen too little in large construction projects.

The reason? Circular products are often newer and/or more expensive to purchase. Furthermore, in tenders the focus is usually on the investment (not on the residual value) and on the convenience of simply copy-pasting existing methods. In order to make circular building materials more competitive and accepted by larger (public and private) projects, JUUNOO starts a search for alternative financing models.

By proposing other forms of financing than classic sales, JUUNOO and its project partners want to lower the investment threshold for the construction sector. The idea is to take the residual value of a reusable product into account at the time of purchase so that a lower Total Cost of Ownership (TCO) can be achieved than with traditional materials. When dismantling, the contractor who demolishes the circular building elements can reuse and valorize many more elements.

Very specifically, the partners within the CMAF project will undertake three things:
1. compare already existing models (wall-as-a-service, rent-a-wall, lease-as-a-service, buy-back-warrenty, etc.), both financially and legally, and from the perspective of both the producer, the builder and the contractor,
2. provide contractors and other decision makers with a better understanding of the customer journey, legal barriers, lead time and reuse of the walls, based on larger cases with alternatively financed JUUNOO walls,
3. develop a calculation tool (linked to Totem) that can simulate the benefits of alternative financing.