ReDESign would like to investigate the sustainability of the material used to bear communication messages, signs and promotions.
So far, very little attention has been paid to this topic by the businesses and public bodies that use this type of communication resource. The project would also like to create and apply circular alternatives. To achieve these aims, Karakters (as printing specialists), UGent (as research establishment and trial environment) and the City of Ghent (as trial environment) are joining forces. The project will investigate which materials can be replaced and what alternatives there are. This will involve material research and practical testing in a living lab. The impact will be analysed and the expertise will be extensively shared.