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Meritex

Business model for four commercial textile products

In order to maintain four commercial textile products, the Meritex project aims to test a new business model. It’s all about sharing materials and services.

The partners that together make up the value chain are no longer the owners of a product, but just use it. The maximum value of the materials used is therefore retained. Every aspect that determines the value and function of a product are up for discussion. All partners view all life-cycles of a product with a critical eye. They make collective decisions about the development, production, use, maintenance and repairs, and/or reuse or recycling at the end-of-life stage.