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AgainAgain!

Toy subscription service for toddlers

AgainAgain! has had enough of the abundance of toys and gifts. Nowadays, children are so overwhelmed they don’t know where to look. Or they play with the packaging rather than with the gift itself. Toys are fun but there’s no need to overdo it. With that in mind, two sisters with an entrepreneurial mind launched AgainAgain!

The concept is simple: you order a toy package online, which is delivered to your door. After three months, you can exchange the toys for different ones. The packages are picked up, the toys are carefully cleaned and reassembled.

Toys that no longer meet the strict quality standards for users, but are still perfectly usable, are donated to good causes.